AdRoll vs SponsorBoard
Both are in Ad tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- SponsorBoard has a free plan; AdRoll does not.
| AdRoll | SponsorBoard | |
|---|---|---|
| Starting price | Not verified yet | Free plan · from $13.17/mo |
| Free plan | No | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Self-service Ads (Pay-as-you-go advertising; no prices published); Managed Services Ads (Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales); Advanced Package (Contact sales; one-year commitment) | Free boards ($0); Full access ($15.99/mo, $13.17/mo annual, $158/yr) |
| Fees and pricing notes | Pay-as-you-go advertising; no prices published; Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales | None stated |
| Best for | Not stated | Creators, Agencies |
| Key features | Retargeting and brand awareness campaigns; Display, native, video, connected TV and in-app ads; Social ads add-on: Facebook, Instagram, TikTok and Pinterest; Audiences from website, app, ecommerce and contact list segments | Boards of companies that sponsor podcasts, across 14 trades; How long each advertiser has been buying and whether it still is; Each sponsorship traced to a specific episode and date; A link from each advertiser to the shows it ran on |
| Checked on | 2026-10-03 | 2026-10-08 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AdRoll
- Self-service is pay-as-you-go advertising
- Managed services and creative services are available
- Shopify, WooCommerce, Wix and BigCommerce store integrations
Trade-offs
- No prices are published on the pricing page
- Social ads and cross-channel attribution are add-ons
- The Advanced Package needs a one-year commitment
SponsorBoard
- Free boards to see how it works
- Evidence for each sponsorship is linked to an episode
- Yearly billing saves 17%
Trade-offs
- Free boards show only a few names in each trade
- No advertiser contacts, audience estimates, ad rates or spend figures
- Renews automatically, and payments are not refunded except where the law requires