AdRoll vs Ads Lighthouse
Both are in Ad tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| AdRoll | Ads Lighthouse | |
|---|---|---|
| Starting price | No public price | from $49/mo |
| Free plan | No | No |
| Free trial | Not stated by the vendor | Yes |
| Plans | Self-service Ads (Pay-as-you-go advertising; no prices published); Managed Services Ads (Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales); Advanced Package (Contact sales; one-year commitment) | Starter ($49/mo); Growth ($99/mo); Scale ($299/mo); Business ($599/mo); Enterprise (Custom; allowances agreed with you) |
| Fees and pricing notes | Pay-as-you-go advertising; no prices published; Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales | None stated |
| Best for | Not stated | Agencies |
| Key features | Retargeting and brand awareness campaigns; Display, native, video, connected TV and in-app ads; Social ads add-on: Facebook, Instagram, TikTok and Pinterest; Audiences from website, app, ecommerce and contact list segments | Monitors paid text ads on Google and Bing for your brand terms, across 213 countries on desktop and mobile; Saves each ad with its search term, location, device, advertiser and destination domain; Ranks advertisers by observed visibility, with flags for affiliate markers, brand mentions, coupon sites and lookalike domains; Finds your affiliate IDs in ad destination URLs and tracks cases by status |
| Checked on | 2026-10-03 | 2026-10-12 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AdRoll
- Self-service is pay-as-you-go advertising
- Managed services and creative services are available
- Shopify, WooCommerce, Wix and BigCommerce store integrations
Trade-offs
- No prices are published on the pricing page
- Social ads and cross-channel attribution are add-ons
- The Advanced Package needs a one-year commitment
Ads Lighthouse
- 7-day trial on every plan
- No per-seat pricing and no overage charges
- MCP server and exports included on every plan
Trade-offs
- Checks stop when the monthly allowance runs out
- Shopping ads start on Growth and the REST API on Scale
- A saved ad shows one search, place and moment, not the keyword bought or the spend