AdMetricKit vs Foreplay
Both are in Ad tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| AdMetricKit | Foreplay | |
|---|---|---|
| Starting price | Free plan | from $49/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free tools ($0) | Basic ($59/mo, $49/mo annual); Workflow ($175/mo, $149/mo annual); Agency ($459/mo, $389/mo annual) |
| Fees and pricing notes | None stated | None stated |
| Best for | Agencies | Agencies |
| Key features | Campaign Funnel Forecaster; ROAS and break-even ROAS calculators; CPC, CPM, CPA and CPL calculators; CTR, CAC and conversion rate calculators | Swipe file for saving ads; Discovery across 200M+ ads; Briefs; Chrome extension and mobile app |
| Checked on | 2026-10-07 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AdMetricKit
- Free with no signup
- Instant results in the browser
- Guides explain the formulas
Trade-offs
- Calculators only, with no saved results
- The extent of the guides was not stated
- No paid tier or support listed
Foreplay
- 7-day free trial on every plan
- Unlimited ad usage and no contracts
- Yearly billing is about 15% cheaper
Trade-offs
- No free plan
- Extra users are $20 each
- Basic includes only 1 user