AdMetricKit vs AdRoll
Both are in Ad tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- AdMetricKit has a free plan; AdRoll does not.
| AdMetricKit | AdRoll | |
|---|---|---|
| Starting price | Free plan | Not verified yet |
| Free plan | Yes | No |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free tools ($0) | Self-service Ads (Pay-as-you-go advertising; no prices published); Managed Services Ads (Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales); Advanced Package (Contact sales; one-year commitment) |
| Fees and pricing notes | None stated | Pay-as-you-go advertising; no prices published; Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales |
| Best for | Agencies | Not stated |
| Key features | Campaign Funnel Forecaster; ROAS and break-even ROAS calculators; CPC, CPM, CPA and CPL calculators; CTR, CAC and conversion rate calculators | Retargeting and brand awareness campaigns; Display, native, video, connected TV and in-app ads; Social ads add-on: Facebook, Instagram, TikTok and Pinterest; Audiences from website, app, ecommerce and contact list segments |
| Checked on | 2026-10-07 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AdMetricKit
- Free with no signup
- Instant results in the browser
- Guides explain the formulas
Trade-offs
- Calculators only, with no saved results
- The extent of the guides was not stated
- No paid tier or support listed
AdRoll
- Self-service is pay-as-you-go advertising
- Managed services and creative services are available
- Shopify, WooCommerce, Wix and BigCommerce store integrations
Trade-offs
- No prices are published on the pricing page
- Social ads and cross-channel attribution are add-ons
- The Advanced Package needs a one-year commitment