ActiveCampaign vs EngageBay
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- EngageBay's cheapest paid plan is $12.74/mo, against $15/mo for ActiveCampaign.
- Fees: ActiveCampaign states none; EngageBay Per user per month, as displayed.
| ActiveCampaign | EngageBay | |
|---|---|---|
| Starting price | from $15/mo | Free plan · from $12.74/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($15/mo annual); Plus ($49/mo annual); Pro ($79/mo annual); Enterprise ($145/mo annual) | Free ($0); Basic ($12.74/mo); Growth ($55.24/mo); Pro ($101.99/mo) |
| Fees | Not stated | Per user per month, as displayed |
| Best for | Not stated | Small business |
| Key features | Multi-step marketing automation; Email marketing and cross-channel marketing; Active Intelligence AI (limits apply on Starter and Plus); Landing pages (Plus and up) | CRM, email marketing, landing pages, live chat and helpdesk; Autoresponders, broadcasts and sequences; Lead scoring and SMS marketing (Basic); Marketing automation, A/B testing and custom domain (Growth) |
| Checked on | 2026-10-03 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
ActiveCampaign
- Free trial and a 30-day money-back guarantee
- Marketing automation on every plan
- Unlimited automation actions from Plus
- Free training, migration, and chat and ticket support
Trade-offs
- Starter limits you to 5 actions per automation, 1 user and limited segmentation
- Prices rise with the number of email contacts
- Predictive sending and SSO need higher plans
EngageBay
- Free plan with 250 contacts
- Completely free migration service
- Rated #1 CRM for small business on Capterra, according to the page
Trade-offs
- Free is limited to 250 contacts
- Marketing automation needs Growth at $55.24 per user a month
- Pro covers 10,000 contacts; more needs a call