ActiveCampaign vs Customer.io
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- ActiveCampaign's cheapest paid plan is $15/mo, against $100/mo for Customer.io.
- Fees: ActiveCampaign states none; Customer.io Starts at, for 5k profiles, Starts at, billed yearly, Custom; talk to sales.
| ActiveCampaign | Customer.io | |
|---|---|---|
| Starting price | from $15/mo | from $100/mo |
| Free plan | Not stated by the vendor | No |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($15/mo annual); Plus ($49/mo annual); Pro ($79/mo annual); Enterprise ($145/mo annual) | Essentials ($100/mo); Premium ($1000/mo annual); Enterprise () |
| Fees | Not stated | Starts at, for 5k profiles; Starts at, billed yearly; Custom; talk to sales |
| Best for | Not stated | Not stated |
| Key features | Multi-step marketing automation; Email marketing and cross-channel marketing; Active Intelligence AI (limits apply on Starter and Plus); Landing pages (Plus and up) | Visual workflow builder; AI Agent with core execution skills; 1 million emails a month on Essentials; Object types (2 on Essentials, 10 on Premium) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
ActiveCampaign
- Free trial and a 30-day money-back guarantee
- Marketing automation on every plan
- Unlimited automation actions from Plus
- Free training, migration, and chat and ticket support
Trade-offs
- Starter limits you to 5 actions per automation, 1 user and limited segmentation
- Prices rise with the number of email contacts
- Predictive sending and SSO need higher plans
Customer.io
- Essentials is billed monthly from $100
- A full year of Customer.io free for early-stage startups under $10M raised
- Priced by profiles, with custom volume pricing on higher plans
Trade-offs
- Premium starts at $1,000 a month billed yearly
- Essentials covers 5k profiles and email and community support
- Enterprise is quoted