Voluum vs Wicked Reports
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Voluum's cheapest paid plan is $119/mo, against $499/mo for Wicked Reports.
| Voluum | Wicked Reports | |
|---|---|---|
| Starting price | from $119/mo | from $499/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Profit ($119/mo annual); Scale ($299/mo annual); Start-up ($539/mo annual); Agency ($799/mo annual); Enterprise ($1599/mo annual) | Measure ($499/mo); Scale ($699/mo); Maximize ($999/mo); Enterprise ($4999/mo) |
| Fees | Not stated | Not stated |
| Best for | Agencies | Ecommerce |
| Key features | Campaign tracking with active campaign limits by plan; Traffic distribution AI and rule-based distribution; Anti-fraud kit; Custom and dedicated domains | FunnelVision pre-built views; Cohort and LTV reports; Lifetime lookback and lookforward; Major ad platform, cart and CRM integrations |
| Checked on | 2026-10-05 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Voluum
- 14-day platform preview on every plan
- Profit covers 1,000,000 events a month
- Agency and up include SLAs and workspaces
Trade-offs
- Profit starts at $119 a month, billed annually
- Event limits drive the plan you need
- Prices shown are billed annually
Wicked Reports
- Transparent monthly prices
- Lifetime-value and cohort reporting on every plan
- Server-side tracking to reduce direct conversions
Trade-offs
- Starts at $499 a month
- API integrations need Scale ($699 a month)
- Prices are for the lowest annual-revenue bracket and rise with revenue