UTM.io vs UTManager
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- UTManager's cheapest paid plan is $8.25/mo, against $19/mo for UTM.io.
- UTM.io has a free plan; UTManager does not.
- Fees: UTM.io Custom pricing; contact sales; UTManager $500 one-time.
| UTM.io | UTManager | |
|---|---|---|
| Starting price | Free plan · from $19/mo | from $8.25/mo |
| Free plan | Yes | No |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($0); Plus ($19/mo); Professional ($69/mo); Business ($159/mo); Enterprise () | Subscription ($8.25/mo annual, $99/yr); Lifetime () |
| Fees | Custom pricing; contact sales | $500 one-time |
| Best for | Not stated | Agencies |
| Key features | UTM link builder and Chrome extension; UTM templates and rules; UTM.guru link shortener with click tracking; Dynamic QR codes | UTM link builder with templates; Bulk link builder; Team governance and approved values for source, medium, content and term; Requires every link to belong to a campaign |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
UTM.io
- Free forever plan with unlimited users and clicks
- 14-day trial of enterprise features on paid plans
- Unlimited users on every plan
Trade-offs
- The free plan allows 25 new links a month and 3 templates
- API access starts at the $69 Professional plan
- Single sign-on is a $2,000 a year add-on on Business and Enterprise
- Prices are charged per site
UTManager
- One flat price with unlimited links, teams, members and QR codes
- A one-time lifetime option
- Governance rules keep naming consistent
Trade-offs
- No free plan or free trial is listed
- The lifetime option covers current core features; future premium modules may cost extra
- No click tracking or short links are listed