Supermetrics vs Wicked Reports
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Supermetrics's cheapest paid plan is $44/mo, against $499/mo for Wicked Reports.
| Supermetrics | Wicked Reports | |
|---|---|---|
| Starting price | from $44/mo | from $499/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($55/mo, $44/mo annual); Growth ($222/mo, $177/mo annual) | Measure ($499/mo); Scale ($699/mo); Maximize ($999/mo); Enterprise ($4999/mo) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Ecommerce |
| Key features | Core destinations: Looker Studio, Google Sheets, Excel and Power BI; Data sources of your choice; Supermetrics Studio AI credits; Reporting templates | FunnelVision pre-built views; Cohort and LTV reports; Lifetime lookback and lookforward; Major ad platform, cart and CRM integrations |
| Checked on | 2026-10-05 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Supermetrics
- 14-day trial with no credit card
- Yearly billing saves 20%
- Reporting templates included
Trade-offs
- Starter covers only 3 data sources and 1 user
- Growth is $177 a month billed yearly
- Enterprise is by quote
Wicked Reports
- Transparent monthly prices
- Lifetime-value and cohort reporting on every plan
- Server-side tracking to reduce direct conversions
Trade-offs
- Starts at $499 a month
- API integrations need Scale ($699 a month)
- Prices are for the lowest annual-revenue bracket and rise with revenue