Supermetrics vs Tracly
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Tracly's cheapest paid plan is $19.95/mo, against $44/mo for Supermetrics.
| Supermetrics | Tracly | |
|---|---|---|
| Starting price | from $44/mo | Free plan · from $19.95/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($55/mo, $44/mo annual); Growth ($222/mo, $177/mo annual) | Free ($0); Core ($19.95/mo); Professional ($49.95/mo); Business ($99.95/mo) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Small business, Agencies, Ecommerce |
| Key features | Core destinations: Looker Studio, Google Sheets, Excel and Power BI; Data sources of your choice; Supermetrics Studio AI credits; Reporting templates | Link tracking and rotation; A/B split testing; Real-time dashboard; Bot detection |
| Checked on | 2026-10-05 | 2026-09-28 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Supermetrics
- 14-day trial with no credit card
- Yearly billing saves 20%
- Reporting templates included
Trade-offs
- Starter covers only 3 data sources and 1 user
- Growth is $177 a month billed yearly
- Enterprise is by quote
Tracly
- Free plan includes 5,000 clicks a month
- A/B testing on every plan, including one test on Free
- Attribution modeling from $49.95/mo
Trade-offs
- No custom domains on the free plan
- Attribution modeling is not included in Core
- Every plan is capped by monthly clicks