Sprout Social vs Tailwind
Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Tailwind's cheapest paid plan is $11.99/mo, against $79/mo for Sprout Social.
- Fees: Sprout Social Custom pricing; Tailwind states none.
| Sprout Social | Tailwind | |
|---|---|---|
| Starting price | from $79/mo | Free plan · from $11.99/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Essentials ($99/mo, $79/mo annual); Standard ($199/mo annual); Professional ($299/mo annual); Advanced ($399/mo annual); Enterprise () | Free ($0); Pin Scheduling & Creation ($29.99/mo, $17.99/mo annual); Pinterest SEO ($14.99/mo, $11.99/mo annual); Pinterest Engagement ($14.99/mo, $11.99/mo annual); Bundle ($41.97/mo, $29.98/mo annual) |
| Fees | Custom pricing | Not stated |
| Best for | Not stated | Not stated |
| Key features | Publishing and content planning; Consolidated inbox and collaboration; Keyword and location monitoring; Review management | Pin creation and writing; Automated weekly Pin creation and smart scheduling; SEO-optimized Pin filenames; Pinterest keyword research and tracking (Pinterest SEO) |
| Checked on | 2026-10-01 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Sprout Social
- 30-day free trial with no card
- Includes a consolidated inbox and review management
- Add-ons for listening, analytics and employee advocacy
Trade-offs
- Priced per seat, from $79 a month for Essentials
- Standard starts at $199 a seat and covers 5 profiles
- Premium Analytics and Listening are paid add-ons
Tailwind
- Free plan with limited credits
- Buy only the product you need
- Bundle saves $180 a year
Trade-offs
- Pinterest only
- Usage is limited by monthly credits
- Three separate products to price