SponsorBoard vs Toolicly
Both are in Ad tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Toolicly's cheapest paid plan is $9/mo, against $13.17/mo for SponsorBoard.
| SponsorBoard | Toolicly | |
|---|---|---|
| Starting price | Free plan · from $13.17/mo | Free plan · from $9/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free boards ($0); Full access ($15.99/mo, $13.17/mo annual, $158/yr) | Free ($0); Pro ($9/mo) |
| Fees and pricing notes | None stated | None stated |
| Best for | Creators, Agencies | Not stated |
| Key features | Boards of companies that sponsor podcasts, across 14 trades; How long each advertiser has been buying and whether it still is; Each sponsorship traced to a specific episode and date; A link from each advertiser to the shows it ran on | 149+ built-in generators, no prompt writing; Content Writing (17), Social Media (14), Email Marketing (24), Ads & Copy (46), Analytics (21), Creative Strategy (18), Lifestyle (9); Includes calculators such as ROI, CAC, conversion rate, and CTR; Commercial use allowed |
| Checked on | 2026-10-08 | 2026-09-28 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
SponsorBoard
- Free boards to see how it works
- Evidence for each sponsorship is linked to an episode
- Yearly billing saves 17%
Trade-offs
- Free boards show only a few names in each trade
- No advertiser contacts, audience estimates, ad rates or spend figures
- Renews automatically, and payments are not refunded except where the law requires
Toolicly
- 300 free credits to start, plus daily reward credits
- Commercial use allowed
- Pick a generator and fill in fields, no prompt writing
Trade-offs
- Unlimited use needs the $9/mo Pro plan
- A set of generators and calculators, not a full marketing platform