SocialPilot vs Tailwind
Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Tailwind's cheapest paid plan is $11.99/mo, against $17/mo for SocialPilot.
- Tailwind has a free plan; SocialPilot does not.
- Fees: SocialPilot Custom pricing; contact sales; Tailwind states none.
| SocialPilot | Tailwind | |
|---|---|---|
| Starting price | from $17/mo | Free plan · from $11.99/mo |
| Free plan | No | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Essentials ($20/mo, $17/mo annual); Standard ($40/mo, $34/mo annual); Premium ($100/mo, $85/mo annual); Ultimate ($200/mo, $170/mo annual); Enterprise () | Free ($0); Pin Scheduling & Creation ($29.99/mo, $17.99/mo annual); Pinterest SEO ($14.99/mo, $11.99/mo annual); Pinterest Engagement ($14.99/mo, $11.99/mo annual); Bundle ($41.97/mo, $29.98/mo annual) |
| Fees | Custom pricing; contact sales | Not stated |
| Best for | Small business, Agencies | Not stated |
| Key features | Smart queues and post scheduling; Bulk scheduling and CSV uploads; Calendar view; Social media inbox (Standard and up) | Pin creation and writing; Automated weekly Pin creation and smart scheduling; SEO-optimized Pin filenames; Pinterest keyword research and tracking (Pinterest SEO) |
| Checked on | 2026-10-03 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
SocialPilot
- 14-day free trial with no credit card
- Yearly billing saves 15%
- Plans for both small teams and agencies
Trade-offs
- Essentials covers 5 social accounts and 1 user
- Extra accounts are $4 a month each and extra users $5 a month
- API access and SSO are Enterprise only
Tailwind
- Free plan with limited credits
- Buy only the product you need
- Bundle saves $180 a year
Trade-offs
- Pinterest only
- Usage is limited by monthly credits
- Three separate products to price