Short.io vs UVs Tool Hub — UTM Builder
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Short.io | UVs Tool Hub — UTM Builder | |
|---|---|---|
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Free ($0); Hobby (Price not captured; free trial); Pro (Price not captured; free trial); Team (Price not captured; free trial); Enterprise (Price not captured; free trial) | Free tool ($0) |
| Fees and pricing notes | Price not captured; free trial | None stated |
| Best for | Not stated | Not stated |
| Key features | Custom branded domains (5 on Free up to unlimited); Branded links total: 1,000 on Free, unlimited on Pro and up; Link automation; Tracked clicks (50,000 a month on Free) | Fields for destination URL, source, medium, campaign, term and content; The link updates as you type; A copy button for the finished link; Naming advice on choosing one case and separator |
| Checked on | 2026-10-03 | 2026-10-10 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Short.io
- Free plan with 5 custom domains and 50,000 tracked clicks a month
- Free trial on every paid plan
- AI usage included on every plan
Trade-offs
- Free has 1 user, 1,000 branded links and 10 MB of storage
- Password protection and link cloaking need Pro
- SSO and a dedicated IP need Enterprise
UVs Tool Hub — UTM Builder
- Free to use
- No unnecessary signup steps, per the site
- Simple form that suits quick campaign links
Trade-offs
- The page does not mention presets, saved campaigns, history or QR codes
- The page does not describe checks on the values you enter
- It only builds links; campaign reporting still happens in your analytics tool