Short.io vs ToolMint UTM Builder
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Short.io | ToolMint UTM Builder | |
|---|---|---|
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Free ($0); Hobby (Price not captured; free trial); Pro (Price not captured; free trial); Team (Price not captured; free trial); Enterprise (Price not captured; free trial) | Free tool ($0) |
| Fees and pricing notes | Price not captured; free trial | None stated |
| Best for | Not stated | Not stated |
| Key features | Custom branded domains (5 on Free up to unlimited); Branded links total: 1,000 on Free, unlimited on Pro and up; Link automation; Tracked clicks (50,000 a month on Free) | Source, medium and campaign (required), plus optional term and content; Import tags from a link that already has UTM parameters; Labels trimmed, lowercased and cleaned to hyphens; Presets for Twitter/X, LinkedIn, newsletter, Google Ads, Facebook Ads and affiliate |
| Checked on | 2026-10-03 | 2026-10-09 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Short.io
- Free plan with 5 custom domains and 50,000 tracked clicks a month
- Free trial on every paid plan
- AI usage included on every plan
Trade-offs
- Free has 1 user, 1,000 branded links and 10 MB of storage
- Password protection and link cloaking need Pro
- SSO and a dedicated IP need Enterprise
ToolMint UTM Builder
- Free with no signup
- Imports and cleans up existing UTM tags
- Restored links keep other query parameters and fragments
Trade-offs
- Saved campaigns live only in your browser (up to 12) and are not shared with a team
- Does not install analytics or check that visits are recorded
- Very long links can be valid but fail to produce a QR code