Shoplift vs VWO
Both are in A/B testing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Shoplift states none; VWO Quote, schedule a demo.
| Shoplift | VWO | |
|---|---|---|
| Starting price | from $74/mo | Not verified yet |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Core ($99/mo, $74/mo annual); Advanced ($299/mo, $299/mo annual); Pro ($699/mo annual) | Growth (); Pro (); Enterprise () |
| Fees | Not stated | Quote, schedule a demo |
| Best for | Ecommerce, Agencies | Not stated |
| Key features | Shopify template and theme testing; URL split testing; Bayesian predictive analysis; Conversion tracking and device segmentation | A/B/n, split URL and multivariate testing (multivariate from Pro); Visual and code editors; Unlimited experiments, variations and metrics; Multi-arm bandit and rollout campaigns |
| Checked on | 2026-10-05 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Shoplift
- 14-day free trial on all plans
- Core is $74 a month billed annually
- Pro includes strategy sessions and a storefront audit
Trade-offs
- No free plan
- Pro is $699 a month and sold annually only
- Shopify stores only
VWO
- Unlimited experiments, variations and metrics from the entry plan
- Part of a wider platform with behavior analytics and personalization
- Self hosting and an approval workflow on Enterprise
Trade-offs
- No prices are published; every plan is quoted through a demo
- VWO and AB Tasty have merged into Wingify, so the product line is changing
- Multivariate testing needs Pro