Sendlane vs Vero
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Vero's cheapest paid plan is $54/mo, against $100/mo for Sendlane.
- Fees: Sendlane Unlimited profiles; $2.00 CPM overage, Annual contracts only; Vero Custom pricing based on usage.
| Sendlane | Vero | |
|---|---|---|
| Starting price | from $100/mo | from $54/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | 50,000 emails a month ($100/mo); Enterprise support tiers () | Starter ($54/mo); Professional () |
| Fees | Unlimited profiles; $2.00 CPM overage; Annual contracts only | Custom pricing based on usage |
| Best for | Not stated | Not stated |
| Key features | Email and SMS automation; Unlimited contacts and profiles; Sending from a Tier 1 ESP; Proactive deliverability monitoring | Automated workflows and journeys; A/B testing; Drag-and-drop template builder; Segmentation on properties and activity |
| Checked on | 2026-10-03 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Sendlane
- Pay for sends, not profiles
- 24/7/365 chat support on every plan
- SMS from $0.009 per credit, carrier fees included
Trade-offs
- Entry price is $100 a month for 50,000 emails
- CPM overage is $2.00 per thousand emails
- Dedicated support services are for annual contracts only
- The page says Sendlane has been acquired by Privy
Vero
- Starter lists clear limits for profiles, emails and events
- 10% off with annual billing
- Professional adds a dedicated customer success manager
Trade-offs
- No free plan or trial was mentioned
- Professional pricing is custom
- Starter covers 5,000 profiles and 10,000 emails a month