Semrush vs SEOptimer
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- SEOptimer's cheapest paid plan is $29/mo, against $117.33/mo for Semrush.
- Semrush has a free plan; SEOptimer does not.
| Semrush | SEOptimer | |
|---|---|---|
| Starting price | Free plan · from $117.33/mo | from $29/mo |
| Free plan | Yes | No |
| Free trial | Yes | Yes |
| Plans | Free ($0); SEO ($139/mo, $117.33/mo annual); Starter (SEO + AI Search) ($199/mo, $165.17/mo annual); Pro+ ($299/mo, $248.17/mo annual); Advanced ($549/mo, $455.67/mo annual) | DIY SEO ($29/mo); White Label ($39/mo); Lead Generation ($59/mo) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Agencies |
| Key features | Keyword research and competitor analysis; Position Tracking; Site Audit; AI visibility tracking and reports | SEO audits and SEO crawls; Tracked keywords; Keyword and backlink searches; AI Writer articles |
| Checked on | 2026-10-01 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Semrush
- Free plan with no card needed
- Combines SEO tools with AI search visibility tracking
- Annual billing saves up to 17%
Trade-offs
- Paid plans start at $139 a month ($117.33 billed yearly)
- The free plan is limited to 1 demo project and 10 reports a day
- API access is on the Advanced plan only
- Extra users cost from $45 a month each
SEOptimer
- 14-day free trial on the main plans
- Plans for a single site up to agencies
- White-label reports from $39 a month
Trade-offs
- DIY SEO is limited to 4 crawls for 1 site and 20 tracked keywords
- GEO and Local SEO are separate $29 products and are not available on the trial
- The Monthly / Annual switch was not separated out