RevenueCat vs Sendlane
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- RevenueCat has a free plan; Sendlane does not.
- Fees: RevenueCat Free up to $2,500 in monthly tracked revenue, 1% of monthly tracked revenue above $2,500, 1% of MTR on conversions from Growth Tools only, Custom pricing; Sendlane Unlimited profiles; $2.00 CPM overage, Annual contracts only.
| RevenueCat | Sendlane | |
|---|---|---|
| Starting price | Free plan | from $100/mo |
| Free plan | Yes | No |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free (); Pro (); Growth Tools (); Enterprise () | 50,000 emails a month ($100/mo); Enterprise support tiers () |
| Fees | Free up to $2,500 in monthly tracked revenue; 1% of monthly tracked revenue above $2,500; 1% of MTR on conversions from Growth Tools only; Custom pricing | Unlimited profiles; $2.00 CPM overage; Annual contracts only |
| Best for | Not stated | Not stated |
| Key features | Cross-platform in-app purchase infrastructure; Pre-built and customizable paywall templates; A/B testing and experimentation with remote configuration; Unified subscription data and analytics dashboard | Email and SMS automation; Unlimited contacts and profiles; Sending from a Tier 1 ESP; Proactive deliverability monitoring |
| Checked on | 2026-10-05 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
RevenueCat
Sendlane
- Pay for sends, not profiles
- 24/7/365 chat support on every plan
- SMS from $0.009 per credit, carrier fees included
Trade-offs
- Entry price is $100 a month for 50,000 emails
- CPM overage is $2.00 per thousand emails
- Dedicated support services are for annual contracts only
- The page says Sendlane has been acquired by Privy