ReferralCandy vs Rewardful
Both are in Affiliate marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- ReferralCandy's cheapest paid plan is $9/mo, against $40.83/mo for Rewardful.
- Fees: ReferralCandy 10.5% success fee, 3.5% success fee, 1.5% success fee, 0.25% success fee; Rewardful From $149 a month, tiered by revenue; the entry tier covers up to $30,000 a month.
| ReferralCandy | Rewardful | |
|---|---|---|
| Starting price | from $9/mo | from $40.83/mo |
| Free plan | Not stated by the vendor | No |
| Free trial | Yes | Yes |
| Plans | Basic ($9/mo); Grow ($79/mo); Scale ($249/mo); Enterprise ($799/mo) | Starter ($49/mo, $40.83/mo annual, $490/yr); Growth ($99/mo, $82.50/mo annual, $990/yr); Enterprise ($149/mo, $124.17/mo annual, $1490/yr) |
| Fees | 10.5% success fee; 3.5% success fee; 1.5% success fee; 0.25% success fee | From $149 a month, tiered by revenue; the entry tier covers up to $30,000 a month |
| Best for | Ecommerce | Not stated |
| Key features | Unlimited campaigns; Custom coupon codes; Payouts in cash or store credit; Integrations including Klaviyo and Tremendous | Affiliate and referral tracking; First- or last-touch attribution; Coupon code tracking; Double-sided incentives |
| Checked on | 2026-10-04 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
ReferralCandy
- 7-day free trial on every plan
- Success fee falls from 10.5% to 0.25% as the plan rises
- Every plan has the same features
Trade-offs
- A success fee applies on top of the monthly fee
- Additional stores cost $20 a month
- Non-Tremendous payout providers charge pass-through fees
Rewardful
- 14-day free trial on every plan
- 0% transaction fee on affiliate-attributed revenue
- Unlimited affiliates and visitors on every plan
- All integrations and the REST API on every plan
Trade-offs
- Starter is capped at $7,500 a month of affiliate-attributed revenue
- Starter has 1 campaign, 2 team members and no branded portal or custom domain
- Phone support is Enterprise only
- Third-party fees from Stripe, Paddle, PayPal or Wise are separate