Rebrandly vs UTMTool
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Rebrandly's cheapest paid plan is $8/mo, against $15.83/mo for UTMTool.
| Rebrandly | UTMTool | |
|---|---|---|
| Starting price | Free plan · from $8/mo | Free plan · from $15.83/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Essentials ($11/mo, $8/mo annual); Professional ($32/mo, $22/mo annual); Growth ($99/mo, $69/mo annual) | Free ($0); Solo ($19/mo, $15.83/mo annual, $190/yr); Team ($49/mo, $40.83/mo annual, $490/yr); Agency ($99/mo, $82.50/mo annual, $990/yr) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Agencies |
| Key features | Branded short links on your own domain; QR codes; Click tracking; API access on every plan | UTM link builder; Saved links and a searchable link library; Saved sources, mediums and campaigns; Templates (paid plans) |
| Checked on | 2026-09-30 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Rebrandly
- A custom domain on every plan, including Free
- Lowest paid plan is $8/mo billed annually
- Clear link and tracked-click limits on each plan
Trade-offs
- The free plan tracks only 100 clicks a month
- No team members below the Professional plan
UTMTool
- Free forever plan with no card required
- Unlimited UTM links on every paid plan
- Yearly billing is about two months free
Trade-offs
- The free plan allows 25 new UTM links a month and one project
- Short links use the 2link.in domain on every plan
- Templates and click stats are paid only