Rebrandly vs UTM.io
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Rebrandly's cheapest paid plan is $8/mo, against $19/mo for UTM.io.
- Fees: Rebrandly states none; UTM.io Custom pricing; contact sales.
| Rebrandly | UTM.io | |
|---|---|---|
| Starting price | Free plan · from $8/mo | Free plan · from $19/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Essentials ($11/mo, $8/mo annual); Professional ($32/mo, $22/mo annual); Growth ($99/mo, $69/mo annual) | Starter ($0); Plus ($19/mo); Professional ($69/mo); Business ($159/mo); Enterprise () |
| Fees | Not stated | Custom pricing; contact sales |
| Best for | Not stated | Not stated |
| Key features | Branded short links on your own domain; QR codes; Click tracking; API access on every plan | UTM link builder and Chrome extension; UTM templates and rules; UTM.guru link shortener with click tracking; Dynamic QR codes |
| Checked on | 2026-09-30 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Rebrandly
- A custom domain on every plan, including Free
- Lowest paid plan is $8/mo billed annually
- Clear link and tracked-click limits on each plan
Trade-offs
- The free plan tracks only 100 clicks a month
- No team members below the Professional plan
UTM.io
- Free forever plan with unlimited users and clicks
- 14-day trial of enterprise features on paid plans
- Unlimited users on every plan
Trade-offs
- The free plan allows 25 new links a month and 3 templates
- API access starts at the $69 Professional plan
- Single sign-on is a $2,000 a year add-on on Business and Enterprise
- Prices are charged per site