Rebrandly vs ToolMint UTM Builder
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Rebrandly | ToolMint UTM Builder | |
|---|---|---|
| Starting price | Free plan · from $8/mo | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Essentials ($11/mo, $8/mo annual); Professional ($32/mo, $22/mo annual); Growth ($99/mo, $69/mo annual) | Free tool ($0) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Not stated |
| Key features | Branded short links on your own domain; QR codes; Click tracking; API access on every plan | Source, medium and campaign (required), plus optional term and content; Import tags from a link that already has UTM parameters; Labels trimmed, lowercased and cleaned to hyphens; Presets for Twitter/X, LinkedIn, newsletter, Google Ads, Facebook Ads and affiliate |
| Checked on | 2026-09-30 | 2026-10-09 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Rebrandly
- A custom domain on every plan, including Free
- Lowest paid plan is $8/mo billed annually
- Clear link and tracked-click limits on each plan
Trade-offs
- The free plan tracks only 100 clicks a month
- No team members below the Professional plan
ToolMint UTM Builder
- Free with no signup
- Imports and cleans up existing UTM tags
- Restored links keep other query parameters and fragments
Trade-offs
- Saved campaigns live only in your browser (up to 12) and are not shared with a team
- Does not install analytics or check that visits are recorded
- Very long links can be valid but fail to produce a QR code