OptinMonster vs Popupsmart
Both are in Popups and forms. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- OptinMonster's cheapest paid plan is $17.50/mo, against $32.50/mo for Popupsmart.
| OptinMonster | Popupsmart | |
|---|---|---|
| Starting price | from $17.50/mo | Free plan · from $32.50/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Basic ($210/yr); Plus ($570/yr); Pro ($870/yr); Growth ($1470/yr) | Free ($0); Basic ($39/mo, $32.50/mo annual, $390/yr); Advanced ($69/mo, $57.50/mo annual, $690/yr); Pro ($98.33/mo, $82.50/mo annual, $990/yr); Expert ($159/mo, $132.50/mo annual, $1590/yr) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Not stated |
| Key features | All campaign types with 700+ templates; Page targeting and time-on-site and scroll triggers; A/B testing and device targeting (Plus and up); Exit Intent technology and revenue attribution (Pro and up) | Popup builder; Unlimited popups on paid plans; A/B split testing (Advanced and up); Email quota each month |
| Checked on | 2026-10-02 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
OptinMonster
- 14-day money-back guarantee
- Unlimited campaigns and subscribers on every plan
- 700+ templates
- Large introductory discount on the first year
Trade-offs
- Yearly billing only, and the introductory price renews at the normal rate
- Basic covers 1 site and 2,500 campaign impressions
- Exit Intent and revenue attribution need Pro
Popupsmart
- Free plan with 5K pageviews a month
- Money back within 7 days on monthly and 15 days on annual
- Annual billing saves 20%
Trade-offs
- Free allows 1 website, 1 live popup and 100 emails a month
- A/B testing needs Advanced at $57.50
- Plans cap pageviews: 50K, 100K, 250K, 500K