OneSignal vs Sendlane
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- OneSignal's cheapest paid plan is $19/mo, against $100/mo for Sendlane.
- OneSignal has a free plan; Sendlane does not.
- Fees: OneSignal states none; Sendlane Unlimited profiles; $2.00 CPM overage, Annual contracts only.
| OneSignal | Sendlane | |
|---|---|---|
| Starting price | Free plan · from $19/mo | from $100/mo |
| Free plan | Yes | No |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Growth ($19/mo) | 50,000 emails a month ($100/mo); Enterprise support tiers () |
| Fees | Not stated | Unlimited profiles; $2.00 CPM overage; Annual contracts only |
| Best for | Not stated | Not stated |
| Key features | Messaging across all channels; Journeys (3 on Free, 5 on Growth, 20 on Professional); Basic automation and analytics; Personalization | Email and SMS automation; Unlimited contacts and profiles; Sending from a Tier 1 ESP; Proactive deliverability monitoring |
| Checked on | 2026-10-05 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
OneSignal
- Free plan across all channels
- Growth starts at $19 a month
- Usage-based pricing for push and email
Trade-offs
- Free is limited to 3 active journeys
- Growth push is charged per monthly active user and subscriber
- Professional and Enterprise are by quote
Sendlane
- Pay for sends, not profiles
- 24/7/365 chat support on every plan
- SMS from $0.009 per credit, carrier fees included
Trade-offs
- Entry price is $100 a month for 50,000 emails
- CPM overage is $2.00 per thousand emails
- Dedicated support services are for annual contracts only
- The page says Sendlane has been acquired by Privy