Northbeam vs Wicked Reports
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Wicked Reports's cheapest paid plan is $499/mo, against $3500/mo for Northbeam.
- Fees: Northbeam Custom; contact for a quote, $1,500 (period not stated on the page); contact for a quote, Per month; contact for a quote; Wicked Reports states none.
| Northbeam | Wicked Reports | |
|---|---|---|
| Starting price | from $3500/mo | from $499/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Growth (); Starter (); Professional ($3500/mo) | Measure ($499/mo); Scale ($699/mo); Maximize ($999/mo); Enterprise ($4999/mo) |
| Fees | Custom; contact for a quote; $1,500 (period not stated on the page); contact for a quote; Per month; contact for a quote | Not stated |
| Best for | Ecommerce | Ecommerce |
| Key features | First-party multi-touch attribution across ad channels; Customizable omnichannel dashboards; Northbeam Apex custom attribution; View-through conversion attribution (C+DV) | FunnelVision pre-built views; Cohort and LTV reports; Lifetime lookback and lookforward; Major ad platform, cart and CRM integrations |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Northbeam
- Independent, first-party attribution across all ad channels
- Ad credits from partner ad platforms are listed on each plan
- Integration with any ecommerce platform on Professional
Trade-offs
- Pricing is a quote based on your annual marketing spend
- Professional is $3,500 a month
- Incrementality is an optional extra
Wicked Reports
- Transparent monthly prices
- Lifetime-value and cohort reporting on every plan
- Server-side tracking to reduce direct conversions
Trade-offs
- Starts at $499 a month
- API integrations need Scale ($699 a month)
- Prices are for the lowest annual-revenue bracket and rise with revenue