Northbeam vs Supermetrics
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Supermetrics's cheapest paid plan is $44/mo, against $3500/mo for Northbeam.
- Fees: Northbeam Custom; contact for a quote, $1,500 (period not stated on the page); contact for a quote, Per month; contact for a quote; Supermetrics states none.
| Northbeam | Supermetrics | |
|---|---|---|
| Starting price | from $3500/mo | from $44/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Growth (); Starter (); Professional ($3500/mo) | Starter ($55/mo, $44/mo annual); Growth ($222/mo, $177/mo annual) |
| Fees | Custom; contact for a quote; $1,500 (period not stated on the page); contact for a quote; Per month; contact for a quote | Not stated |
| Best for | Ecommerce | Not stated |
| Key features | First-party multi-touch attribution across ad channels; Customizable omnichannel dashboards; Northbeam Apex custom attribution; View-through conversion attribution (C+DV) | Core destinations: Looker Studio, Google Sheets, Excel and Power BI; Data sources of your choice; Supermetrics Studio AI credits; Reporting templates |
| Checked on | 2026-10-03 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Northbeam
- Independent, first-party attribution across all ad channels
- Ad credits from partner ad platforms are listed on each plan
- Integration with any ecommerce platform on Professional
Trade-offs
- Pricing is a quote based on your annual marketing spend
- Professional is $3,500 a month
- Incrementality is an optional extra
Supermetrics
- 14-day trial with no credit card
- Yearly billing saves 20%
- Reporting templates included
Trade-offs
- Starter covers only 3 data sources and 1 user
- Growth is $177 a month billed yearly
- Enterprise is by quote