New Media Fellows Tools vs ProductLair ROAS Calculator
Both are in Marketing calculators. Here is how their plans, prices and features compare, taken from each vendor's own site.
| New Media Fellows Tools | ProductLair ROAS Calculator | |
|---|---|---|
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free tools ($0) | Free tool ($0) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Ecommerce |
| Key features | 61 tools live and 5 in preview; Multiple methods shown for each answer, with sources named; AI-era measurement: GEO content scorer and AI Overview CTR impact estimator; Channel cost tools: WhatsApp API, CTV budget, social ad cost, SMS segment counter | Inputs: product cost, shipping cost to the customer, sale price, shipping upsell and warranty upsell; Outputs: total revenue, break-even, profit margin and ROAS; Estimates the minimum ROAS your ads need to cover product cost, shipping and spend; Runs in the browser and does not import live campaign data (per the vendor) |
| Checked on | 2026-10-03 | 2026-10-08 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
New Media Fellows Tools
- Free with no signup
- Shows its methods and sources on each tool
- Covers offline and AI-era measurement as well as paid media
Trade-offs
- Five tools are still in preview
- Tools are for planning and estimates, not account integration
- Run by a single publisher; no paid plans are listed
ProductLair ROAS Calculator
- Free tool
- Built around dropshipping and ecommerce product costs
- Includes shipping and warranty upsells
Trade-offs
- The page does not explain its formulas, and its FAQ has no answers
- The page does not say whether the calculator needs a login (the vendor says it does not)
- The page promotes ProductLair's paid product research library