Mixpanel vs Umami
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Mixpanel Starts at $0, then prices by event volume; example $120 a month billed yearly, Custom quote; Umami Custom pricing.
| Mixpanel | Umami | |
|---|---|---|
| Starting price | Free plan | Free plan · from $20/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Growth ($0); Enterprise () | Hobby ($0); Pro ($20/mo); Business ($200/mo); Enterprise () |
| Fees | Starts at $0, then prices by event volume; example $120 a month billed yearly; Custom quote | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Funnels and retention analysis; Up to 1M events a month free; 10K session replays a month free; Experiments and feature flags | Event and page analytics with custom events; Funnel analysis and user retention; UTM parameter reports; API and MCP access (Pro and up) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Mixpanel
- Free forever plan with unlimited seats, no credit card
- A free first year on the Startup Plan for eligible early-stage companies
- Annual billing saves $480 a year in the page's example
Trade-offs
- Free is limited to 1M events a month and 10 active feature flags
- Growth pricing depends on event volume
- Enterprise is quoted
Umami
- Free Hobby plan with 100K events a month
- 14-day free trial of Pro and Business
- Open source
Trade-offs
- Hobby is limited to 1 website and 6 months of retention
- Extra events cost $0.00003 each on Pro
- Session replays and heatmaps need Business at $200 a month