Mida vs VWO
Both are in A/B testing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Mida Billed annually, at 100,000 monthly tested users, Quote; VWO Quote, schedule a demo.
| Mida | VWO | |
|---|---|---|
| Starting price | Free plan · from $299/mo | Not verified yet |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Sandbox ($0); Growth ($299/mo annual); Enterprise () | Growth (); Pro (); Enterprise () |
| Fees | Billed annually, at 100,000 monthly tested users; Quote | Quote, schedule a demo |
| Best for | Not stated | Not stated |
| Key features | A/B testing and split URL testing; AI generative experimentation (MidaGX); Unlimited variants, tests and goals on Growth; Advanced targeting rules and post-segmentation filtering | A/B/n, split URL and multivariate testing (multivariate from Pro); Visual and code editors; Unlimited experiments, variations and metrics; Multi-arm bandit and rollout campaigns |
| Checked on | 2026-10-03 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Mida
- Free Sandbox plan with 100,000 monthly tested users
- 15-day free trial of Growth
- Pricing is by tested users, not by number of tests
Trade-offs
- Sandbox is limited to 2 variants, tests and goals and 60 days of data
- Growth is $299 a month billed annually
- Enterprise is quoted
VWO
- Unlimited experiments, variations and metrics from the entry plan
- Part of a wider platform with behavior analytics and personalization
- Self hosting and an approval workflow on Enterprise
Trade-offs
- No prices are published; every plan is quoted through a demo
- VWO and AB Tasty have merged into Wingify, so the product line is changing
- Multivariate testing needs Pro