Mida vs PostHog
Both are in A/B testing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Mida Billed annually, at 100,000 monthly tested users, Quote; PostHog Same free tier each month, then pay for usage.
| Mida | PostHog | |
|---|---|---|
| Starting price | Free plan · from $299/mo | Free plan |
| Free plan | Yes | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Sandbox ($0); Growth ($299/mo annual); Enterprise () | Free ($0); Pay-as-you-go () |
| Fees | Billed annually, at 100,000 monthly tested users; Quote | Same free tier each month, then pay for usage |
| Best for | Not stated | Not stated |
| Key features | A/B testing and split URL testing; AI generative experimentation (MidaGX); Unlimited variants, tests and goals on Growth; Advanced targeting rules and post-segmentation filtering | Product and web analytics, 1M events a month free; Session replay, 5,000 recordings a month free; Feature flags (1M requests free) and experiments; Surveys and error tracking |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Mida
- Free Sandbox plan with 100,000 monthly tested users
- 15-day free trial of Growth
- Pricing is by tested users, not by number of tests
Trade-offs
- Sandbox is limited to 2 variants, tests and goals and 60 days of data
- Growth is $299 a month billed annually
- Enterprise is quoted
PostHog
- Free tier with no credit card that renews monthly, not a trial
- Usage stops at the free limits, so no surprise bills
- Unlimited team members
Trade-offs
- The free plan has 1 project and 1-year data retention
- Pay-as-you-go has no flat price, so cost depends on usage across products
- Platform packages (SSO, audit logs, custom roles) are sold separately