Metricool vs SocialPilot

Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.

The main differences

SocialPilot's cheapest paid plan is $17/mo, against $20/mo for Metricool.
Metricool has a free plan; SocialPilot does not.
Fees: Metricool From, for 5 brands; 10 brands is $45 monthly / $36 annual, From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing, Contact us; SocialPilot Custom pricing; contact sales.

	Metricool	SocialPilot
Starting price	Free plan · from $20/mo	from $17/mo
Free plan	Yes	No
Free trial	Not stated by the vendor	Yes
Plans	Free ($0); Starter ($25/mo, $20/mo annual); Advanced ($67/mo, $53/mo annual); Custom ()	Essentials ($20/mo, $17/mo annual); Standard ($40/mo, $34/mo annual); Premium ($100/mo, $85/mo annual); Ultimate ($200/mo, $170/mo annual); Enterprise ()
Fees	From, for 5 brands; 10 brands is $45 monthly / $36 annual; From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing; Contact us	Custom pricing; contact sales
Best for	Not stated	Small business, Agencies
Key features	Scheduling and unlimited publishing (Starter and up); Analytics with unlimited history; Competitor analysis, up to 100 profiles on Starter; Multiple link-in-bio pages	Smart queues and post scheduling; Bulk scheduling and CSV uploads; Calendar view; Social media inbox (Standard and up)
Checked on	2026-10-03	2026-10-03

Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.

Trade-offs

Trade-offs