Metricool vs Publer
Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Publer's cheapest paid plan is $4/mo, against $20/mo for Metricool.
- Fees: Metricool From, for 5 brands; 10 brands is $45 monthly / $36 annual, From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing, Contact us; Publer Per social account per month.
| Metricool | Publer | |
|---|---|---|
| Starting price | Free plan · from $20/mo | Free plan · from $4/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Starter ($25/mo, $20/mo annual); Advanced ($67/mo, $53/mo annual); Custom () | Free ($0); Professional ($5/mo, $4/mo annual); Business ($10/mo, $8/mo annual) |
| Fees | From, for 5 brands; 10 brands is $45 monthly / $36 annual; From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing; Contact us | Per social account per month |
| Best for | Not stated | Creators, Small business, Agencies |
| Key features | Scheduling and unlimited publishing (Starter and up); Analytics with unlimited history; Competitor analysis, up to 100 profiles on Starter; Multiple link-in-bio pages | Unlimited scheduling and drafts (paid); First comments and threads; Unlimited media storage and RSS automations; X integration (paid) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Metricool
- Free plan for 1 brand with an AI assistant
- Price is set by the number of brands
- Annual billing saves up to 24%
Trade-offs
- The free plan allows 20 scheduled posts a month and 30 days of analytics
- LinkedIn and X connections need paid plans
- White label needs the Custom plan
Publer
- Free forever plan with 3 social accounts
- Free trial of paid features with no card (7 days)
- Pricing per social account, so cost scales with use
Trade-offs
- The free plan cannot connect X accounts and keeps only 24 hours of post history
- The free plan allows 10 scheduled posts per account
- Additional team members are priced separately