Metricool vs Planable
Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Metricool's cheapest paid plan is $20/mo, against $33/mo for Planable.
- Metricool has a free plan; Planable does not.
- Fees: Metricool From, for 5 brands; 10 brands is $45 monthly / $36 annual, From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing, Contact us; Planable Per workspace per month, as shown on the page, Custom pricing; book a demo.
| Metricool | Planable | |
|---|---|---|
| Starting price | Free plan · from $20/mo | from $33/mo |
| Free plan | Yes | No |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Starter ($25/mo, $20/mo annual); Advanced ($67/mo, $53/mo annual); Custom () | Basic ($33/mo); Pro ($49/mo); Enterprise () |
| Fees | From, for 5 brands; 10 brands is $45 monthly / $36 annual; From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing; Contact us | Per workspace per month, as shown on the page; Custom pricing; book a demo |
| Best for | Not stated | Agencies |
| Key features | Scheduling and unlimited publishing (Starter and up); Analytics with unlimited history; Competitor analysis, up to 100 profiles on Starter; Multiple link-in-bio pages | Content planning with feed, calendar and grid views; Approval workflows (2 to multi-level); Unlimited users on every plan; AI post generation and rewriting |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Metricool
- Free plan for 1 brand with an AI assistant
- Price is set by the number of brands
- Annual billing saves up to 24%
Trade-offs
- The free plan allows 20 scheduled posts a month and 30 days of analytics
- LinkedIn and X connections need paid plans
- White label needs the Custom plan
Planable
- The first 50 posts are free with no time limit or credit card
- Unlimited users on every plan
- Add-ons let you pay only for what you use
Trade-offs
- Basic allows 60 posts and 4 social pages per workspace a month
- Analytics, social inbox and listening are paid add-ons ($12, $7.50 and $82.50 per workspace a month)
- Priced per workspace, so multi-brand teams pay for each