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Matomo vs Plausible Analytics

Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.

The main differences

  • Plausible Analytics's cheapest paid plan is $9/mo, against $26/mo for Matomo.
  • Fees: Matomo Custom pricing; Plausible Analytics Custom pricing.
 MatomoPlausible Analytics
Starting pricefrom $26/mofrom $9/mo
Free planNot stated by the vendorNot stated by the vendor
Free trialYesYes
PlansCloud Business ($26/mo); Cloud Enterprise ()Starter ($9/mo); Growth ($14/mo); Business ($19/mo); Enterprise ()
FeesCustom pricingCustom pricing
Best forNot statedNot stated
Key featuresGoogle Analytics data importer; GDPR Manager; API access; Funnels and users flowReal-time dashboard; Goals, custom events and revenue tracking; Funnels and user journeys (Business); Search Console and AI-traffic reports
Checked on2026-10-022026-10-02

Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.

Matomo

  • Free trial with no credit card
  • Cloud includes hosting, updates and backups
  • Report data retention is forever
  • Get 2 months free with annual billing

Trade-offs

  • Cloud price rises with monthly hits
  • Extra hits cost $2.60 per 5,000
  • On-Premise pricing was not shown in the page text

Visit MatomoFull listing

Plausible Analytics

  • 30-day free trial, no credit card
  • No cookies and no cookie banner needed
  • Open source
  • Yearly billing is 2 months free

Trade-offs

  • No free plan after the trial
  • Starter covers one site and 3 years of data
  • Prices are for 10,000 monthly pageviews and rise with traffic

Visit Plausible AnalyticsFull listing