Matomo vs Mixpanel
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Matomo Custom pricing; Mixpanel Starts at $0, then prices by event volume; example $120 a month billed yearly, Custom quote.
| Matomo | Mixpanel | |
|---|---|---|
| Starting price | from $26/mo | Free plan |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Cloud Business ($26/mo); Cloud Enterprise () | Free ($0); Growth ($0); Enterprise () |
| Fees | Custom pricing | Starts at $0, then prices by event volume; example $120 a month billed yearly; Custom quote |
| Best for | Not stated | Not stated |
| Key features | Google Analytics data importer; GDPR Manager; API access; Funnels and users flow | Funnels and retention analysis; Up to 1M events a month free; 10K session replays a month free; Experiments and feature flags |
| Checked on | 2026-10-02 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Matomo
- Free trial with no credit card
- Cloud includes hosting, updates and backups
- Report data retention is forever
- Get 2 months free with annual billing
Trade-offs
- Cloud price rises with monthly hits
- Extra hits cost $2.60 per 5,000
- On-Premise pricing was not shown in the page text
Mixpanel
- Free forever plan with unlimited seats, no credit card
- A free first year on the Startup Plan for eligible early-stage companies
- Annual billing saves $480 a year in the page's example
Trade-offs
- Free is limited to 1M events a month and 10 active feature flags
- Growth pricing depends on event volume
- Enterprise is quoted