MailPoet vs Substack
Both are in Newsletter platforms. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: MailPoet For 500 subscribers; you manage your own email sending, For 500 subscribers, For 500 subscribers per site; Substack 10% of paid-subscription revenue, plus credit card fees.
| MailPoet | Substack | |
|---|---|---|
| Starting price | Free plan · from $8/mo | Not verified yet |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Starter ($0); Creator ($8/mo); Business ($10/mo); Agency ($30/mo) | Revenue share () |
| Fees | For 500 subscribers; you manage your own email sending; For 500 subscribers; For 500 subscribers per site | 10% of paid-subscription revenue, plus credit card fees |
| Best for | Not stated | Creators |
| Key features | Newsletters sent from your WordPress dashboard; Subscription forms; Email and ecommerce marketing for WooCommerce; Basic marketing automation (Starter), targeted automation (Business) | Newsletters with free and paid posts; Paid subscriptions set up in minutes; You own your content and subscriber list |
| Checked on | 2026-10-03 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
MailPoet
- Free Starter plan for up to 500 subscribers
- Works inside WordPress and WooCommerce
- Yearly billing saves up to 15%
Trade-offs
- Starter is limited to 5,000 emails a month and shows MailPoet branding
- Segmentation and targeted automation need Business
- Priced by subscriber count, so cost rises with the list
Substack
- No monthly fee is listed on the page
- Writers keep 90% of subscription revenue before card fees
- Set free or paid access post by post
Trade-offs
- Substack keeps 10% of revenue, on top of credit card fees
- The page does not list a plan comparison or feature tiers