Mailchimp vs Sender
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Sender's cheapest paid plan is $9/mo, against $13/mo for Mailchimp.
- Fees: Mailchimp states none; Sender Custom pricing.
| Mailchimp | Sender | |
|---|---|---|
| Starting price | Free plan · from $13/mo | Free plan · from $9/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Free ($0); Essentials ($13/mo); Standard ($20/mo); Premium ($350/mo) | Free Forever ($0); Standard ($9/mo annual, $108/yr); Professional ($15/mo annual, $180/yr); Enterprise () |
| Fees | Not stated | Custom pricing |
| Best for | Small business | Not stated |
| Key features | Email campaigns and scheduling; Popup forms; Marketing automation flows (Standard and up); Generative AI features (Standard and up) | Email newsletters and automation; Landing pages, signup forms and popups; Transactional emails; SMS messaging |
| Checked on | 2026-10-01 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Mailchimp
- 14-day free trial of Standard
- A free plan for under 250 contacts
- 300+ integrations
- Nonprofit discount of 15%
Trade-offs
- Prices rise with contacts, and there are overage charges
- Premium starts at $350/mo
- Automation is limited to 4 steps on Essentials
Sender
- Free forever plan: up to 2,500 subscribers and 15,000 emails a month
- No contracts, obligations or setup fees, according to the page
- 30% off the first year for first-time users
Trade-offs
- The free plan carries Sender branding and 1 seat
- Standard allows 6,000 emails a month for up to 500 subscribers
- SMS costs extra on Standard (about $0.015 in the US)
- The 30% first-year discount is for first-time users only