Mailchimp vs Moosend
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Moosend's cheapest paid plan is $7/mo, against $13/mo for Mailchimp.
- Mailchimp has a free plan; Moosend does not.
- Fees: Mailchimp states none; Moosend For 500 contacts; price rises with contacts, Build a plan from add-ons, Custom pricing.
| Mailchimp | Moosend | |
|---|---|---|
| Starting price | Free plan · from $13/mo | from $7/mo |
| Free plan | Yes | No |
| Free trial | Yes | Yes |
| Plans | Free ($0); Essentials ($13/mo); Standard ($20/mo); Premium ($350/mo) | Pro ($9/mo, $7/mo annual); Moosend+ (); Enterprise () |
| Fees | Not stated | For 500 contacts; price rises with contacts; Build a plan from add-ons; Custom pricing |
| Best for | Small business | Not stated |
| Key features | Email campaigns and scheduling; Popup forms; Marketing automation flows (Standard and up); Generative AI features (Standard and up) | Unlimited email campaigns and sends; Marketing automation workflows; Landing pages and subscription forms; SMTP server and transactional emails |
| Checked on | 2026-10-01 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Mailchimp
- 14-day free trial of Standard
- A free plan for under 250 contacts
- 300+ integrations
- Nonprofit discount of 15%
Trade-offs
- Prices rise with contacts, and there are overage charges
- Premium starts at $350/mo
- Automation is limited to 4 steps on Essentials
Moosend
- 30-day free trial with no credit card
- Unlimited email sends on paid plans
- Annual billing saves 20%
Trade-offs
- Price depends on contact count, so the figures here are for 500 contacts
- The free trial publishes only 1 workflow, 1 form and 1 landing page
- Transactional emails are an add-on on Moosend+