Loomly vs Penguin ePulse
Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Loomly | Penguin ePulse | |
|---|---|---|
| Starting price | from $49/mo | Not verified yet |
| Free plan | No | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($65/mo, $49/mo annual, $588/yr); Beyond ($332/mo, $249/mo annual, $2,988/yr); Enterprise (Custom pricing; contact us) | Demo only (No public pricing; book a demo) |
| Fees and pricing notes | None stated | No public pricing; book a demo |
| Best for | Not stated | Agencies |
| Key features | Unlimited calendars and scheduling; Approval workflows and roles; AI Assistant chat and AI captions; Advanced analytics and scheduled reports | Content planning with drafts, media and a calendar; Social inbox for conversations on connected accounts, including reputation management; Analytics and reporting by account and period; Market listening with source-linked findings: you set the question, sources and dates first |
| Checked on | 2026-10-03 | 2026-10-11 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Loomly
- Free to start, per the page
- Yearly billing saves 25%
- Approval workflows on every plan
Trade-offs
- Starter covers 12 social accounts and 3 users
- Custom branding, custom roles and calendar 2FA enforcement need Beyond
- Beyond is $249 a month billed yearly
Penguin ePulse
- Interactive example workspace with illustrative data
- 24 industry workflows and guides on the public site
- Planning, conversations, analytics and research in one workspace
Trade-offs
- No plans or prices are published, only a demo request
- The page does not list which social networks are supported
- No free trial is mentioned