Loomly vs Metricool
Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Metricool's cheapest paid plan is $20/mo, against $49/mo for Loomly.
- Metricool has a free plan; Loomly does not.
- Fees: Loomly Custom pricing; contact us; Metricool From, for 5 brands; 10 brands is $45 monthly / $36 annual, From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing, Contact us.
| Loomly | Metricool | |
|---|---|---|
| Starting price | from $49/mo | Free plan · from $20/mo |
| Free plan | No | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($65/mo, $49/mo annual, $588/yr); Beyond ($332/mo, $249/mo annual, $2988/yr); Enterprise () | Free ($0); Starter ($25/mo, $20/mo annual); Advanced ($67/mo, $53/mo annual); Custom () |
| Fees | Custom pricing; contact us | From, for 5 brands; 10 brands is $45 monthly / $36 annual; From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing; Contact us |
| Best for | Not stated | Not stated |
| Key features | Unlimited calendars and scheduling; Approval workflows and roles; AI Assistant chat and AI captions; Advanced analytics and scheduled reports | Scheduling and unlimited publishing (Starter and up); Analytics with unlimited history; Competitor analysis, up to 100 profiles on Starter; Multiple link-in-bio pages |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Loomly
- Free to start, per the page
- Yearly billing saves 25%
- Approval workflows on every plan
Trade-offs
- Starter covers 12 social accounts and 3 users
- Custom branding, custom roles and calendar 2FA enforcement need Beyond
- Beyond is $249 a month billed yearly
Metricool
- Free plan for 1 brand with an AI assistant
- Price is set by the number of brands
- Annual billing saves up to 24%
Trade-offs
- The free plan allows 20 scheduled posts a month and 30 days of analytics
- LinkedIn and X connections need paid plans
- White label needs the Custom plan