Littledata vs Wicked Reports
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Littledata's cheapest paid plan is $159/mo, against $499/mo for Wicked Reports.
- Fees: Littledata From $0.35 per order, no monthly minimum; Wicked Reports states none.
| Littledata | Wicked Reports | |
|---|---|---|
| Starting price | from $159/mo | from $499/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Flex (); Scale ($159/mo); Plus ($792/mo) | Measure ($499/mo); Scale ($699/mo); Maximize ($999/mo); Enterprise ($4999/mo) |
| Fees | From $0.35 per order, no monthly minimum | Not stated |
| Best for | Ecommerce | Ecommerce |
| Key features | No-code setup for Shopify stores; Data sent to Google Analytics 4, Meta and Google Ads; All data destinations included on every plan; Unlimited Shopify Markets (Scale and up) | FunnelVision pre-built views; Cohort and LTV reports; Lifetime lookback and lookforward; Major ad platform, cart and CRM integrations |
| Checked on | 2026-10-04 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Littledata
- 30-day free trial on every plan
- Pay as you go option with no monthly minimum
- Overage per order falls from $0.15 to $0.03 on higher plans
Trade-offs
- Shopify stores only
- Price rises with order volume
- Plus starts at $792 a month
Wicked Reports
- Transparent monthly prices
- Lifetime-value and cohort reporting on every plan
- Server-side tracking to reduce direct conversions
Trade-offs
- Starts at $499 a month
- API integrations need Scale ($699 a month)
- Prices are for the lowest annual-revenue bracket and rise with revenue