linkutm vs UTMTool
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- linkutm's cheapest paid plan is $7/mo, against $15.83/mo for UTMTool.
- Fees: linkutm Custom pricing; contact sales; UTMTool states none.
| linkutm | UTMTool | |
|---|---|---|
| Starting price | Free plan · from $7/mo | Free plan · from $15.83/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Personal ($9/mo, $7/mo annual, $84/yr); Growth ($29/mo, $23/mo annual, $276/yr); Agency ($79/mo, $63/mo annual, $756/yr); Enterprise () | Free ($0); Solo ($19/mo, $15.83/mo annual, $190/yr); Team ($49/mo, $40.83/mo annual, $490/yr); Agency ($99/mo, $82.50/mo annual, $990/yr) |
| Fees | Custom pricing; contact sales | Not stated |
| Best for | Creators, Agencies | Agencies |
| Key features | UTM builder and Chrome extension; UTM rules and custom UTM parameters; Short links with custom domains; QR codes | UTM link builder; Saved links and a searchable link library; Saved sources, mediums and campaigns; Templates (paid plans) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
linkutm
- Free plan with API access
- No credit card required
- Yearly billing saves 20%
- Imports links from Bit.ly, Rebrandly and Short.io
Trade-offs
- The free plan allows 25 links a month and 1,000 clicks, with no custom domain
- Zapier integration is listed as coming soon
- Link scheduling starts at the Agency plan
UTMTool
- Free forever plan with no card required
- Unlimited UTM links on every paid plan
- Yearly billing is about two months free
Trade-offs
- The free plan allows 25 new UTM links a month and one project
- Short links use the 2link.in domain on every plan
- Templates and click stats are paid only