linkutm vs UTM.io
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- linkutm's cheapest paid plan is $7/mo, against $19/mo for UTM.io.
- Fees: linkutm Custom pricing; contact sales; UTM.io Custom pricing; contact sales.
| linkutm | UTM.io | |
|---|---|---|
| Starting price | Free plan · from $7/mo | Free plan · from $19/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Personal ($9/mo, $7/mo annual, $84/yr); Growth ($29/mo, $23/mo annual, $276/yr); Agency ($79/mo, $63/mo annual, $756/yr); Enterprise () | Starter ($0); Plus ($19/mo); Professional ($69/mo); Business ($159/mo); Enterprise () |
| Fees | Custom pricing; contact sales | Custom pricing; contact sales |
| Best for | Creators, Agencies | Not stated |
| Key features | UTM builder and Chrome extension; UTM rules and custom UTM parameters; Short links with custom domains; QR codes | UTM link builder and Chrome extension; UTM templates and rules; UTM.guru link shortener with click tracking; Dynamic QR codes |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
linkutm
- Free plan with API access
- No credit card required
- Yearly billing saves 20%
- Imports links from Bit.ly, Rebrandly and Short.io
Trade-offs
- The free plan allows 25 links a month and 1,000 clicks, with no custom domain
- Zapier integration is listed as coming soon
- Link scheduling starts at the Agency plan
UTM.io
- Free forever plan with unlimited users and clicks
- 14-day trial of enterprise features on paid plans
- Unlimited users on every plan
Trade-offs
- The free plan allows 25 new links a month and 3 templates
- API access starts at the $69 Professional plan
- Single sign-on is a $2,000 a year add-on on Business and Enterprise
- Prices are charged per site