linkutm vs ToolMint UTM Builder
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| linkutm | ToolMint UTM Builder | |
|---|---|---|
| Starting price | Free plan · from $7/mo | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Personal ($9/mo, $7/mo annual, $84/yr); Growth ($29/mo, $23/mo annual, $276/yr); Agency ($79/mo, $63/mo annual, $756/yr); Enterprise (Custom pricing; contact sales) | Free tool ($0) |
| Fees and pricing notes | None stated | None stated |
| Best for | Creators, Agencies | Not stated |
| Key features | UTM builder and Chrome extension; UTM rules and custom UTM parameters; Short links with custom domains; QR codes | Source, medium and campaign (required), plus optional term and content; Import tags from a link that already has UTM parameters; Labels trimmed, lowercased and cleaned to hyphens; Presets for Twitter/X, LinkedIn, newsletter, Google Ads, Facebook Ads and affiliate |
| Checked on | 2026-10-03 | 2026-10-09 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
linkutm
- Free plan with API access
- No credit card required
- Yearly billing saves 20%
- Imports links from Bit.ly, Rebrandly and Short.io
Trade-offs
- The free plan allows 25 links a month and 1,000 clicks, with no custom domain
- Zapier integration is listed as coming soon
- Link scheduling starts at the Agency plan
ToolMint UTM Builder
- Free with no signup
- Imports and cleans up existing UTM tags
- Restored links keep other query parameters and fragments
Trade-offs
- Saved campaigns live only in your browser (up to 12) and are not shared with a team
- Does not install analytics or check that visits are recorded
- Very long links can be valid but fail to produce a QR code