Linkly vs UTMTool
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Linkly's cheapest paid plan is $15/mo, against $15.83/mo for UTMTool.
- Fees: Linkly Annual only; UTMTool states none.
| Linkly | UTMTool | |
|---|---|---|
| Starting price | Free plan · from $15/mo | Free plan · from $15.83/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Starter ($15/mo annual); Pro ($32/mo annual); Business ($107/mo annual); Unlimited ($833/mo annual) | Free ($0); Solo ($19/mo, $15.83/mo annual, $190/yr); Team ($49/mo, $40.83/mo annual, $490/yr); Agency ($99/mo, $82.50/mo annual, $990/yr) |
| Fees | Annual only | Not stated |
| Best for | Not stated | Agencies |
| Key features | Short links and custom back-halves; UTM builder and customizable link preview; Custom QR codes; Device, browser and OS analytics | UTM link builder; Saved links and a searchable link library; Saved sources, mediums and campaigns; Templates (paid plans) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Linkly
- Free plan with full API access
- Yearly billing saves about 20%
- Add-on packs extend a single limit without a tier upgrade
Trade-offs
- Free is 100 links and 500 clicks a month with 1 custom domain
- Starter is sold annually only and has no custom domain
- Unlimited is $833 a month billed annually
UTMTool
- Free forever plan with no card required
- Unlimited UTM links on every paid plan
- Yearly billing is about two months free
Trade-offs
- The free plan allows 25 new UTM links a month and one project
- Short links use the 2link.in domain on every plan
- Templates and click stats are paid only