Linkly vs ToolMint UTM Builder
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Linkly | ToolMint UTM Builder | |
|---|---|---|
| Starting price | Free plan · from $15/mo | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Starter ($15/mo annual); Pro ($32/mo annual); Business ($107/mo annual); Unlimited ($833/mo annual) | Free tool ($0) |
| Fees and pricing notes | Annual only | None stated |
| Best for | Not stated | Not stated |
| Key features | Short links and custom back-halves; UTM builder and customizable link preview; Custom QR codes; Device, browser and OS analytics | Source, medium and campaign (required), plus optional term and content; Import tags from a link that already has UTM parameters; Labels trimmed, lowercased and cleaned to hyphens; Presets for Twitter/X, LinkedIn, newsletter, Google Ads, Facebook Ads and affiliate |
| Checked on | 2026-10-03 | 2026-10-09 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Linkly
- Free plan with full API access
- Yearly billing saves about 20%
- Add-on packs extend a single limit without a tier upgrade
Trade-offs
- Free is 100 links and 500 clicks a month with 1 custom domain
- Starter is sold annually only and has no custom domain
- Unlimited is $833 a month billed annually
ToolMint UTM Builder
- Free with no signup
- Imports and cleans up existing UTM tags
- Restored links keep other query parameters and fragments
Trade-offs
- Saved campaigns live only in your browser (up to 12) and are not shared with a team
- Does not install analytics or check that visits are recorded
- Very long links can be valid but fail to produce a QR code