Klaviyo vs Moosend
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Moosend's cheapest paid plan is $7/mo, against $20/mo for Klaviyo.
- Klaviyo has a free plan; Moosend does not.
- Fees: Klaviyo states none; Moosend For 500 contacts; price rises with contacts, Build a plan from add-ons, Custom pricing.
| Klaviyo | Moosend | |
|---|---|---|
| Starting price | Free plan · from $20/mo | from $7/mo |
| Free plan | Yes | No |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Email ($20/mo); Marketing ($90/mo) | Pro ($9/mo, $7/mo annual); Moosend+ (); Enterprise () |
| Fees | Not stated | For 500 contacts; price rises with contacts; Build a plan from add-ons; Custom pricing |
| Best for | Ecommerce | Not stated |
| Key features | Email campaigns, signup forms and segmentation; 350+ integrations (Email and up); A/B testing (Email and up); Generative AI for subject lines, content, images and segments | Unlimited email campaigns and sends; Marketing automation workflows; Landing pages and subscription forms; SMTP server and transactional emails |
| Checked on | 2026-10-01 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Klaviyo
- Free plan with 500 emails a month
- 350+ integrations
- A broad ecommerce toolset on the Marketing plan
Trade-offs
- Priced by active profiles, so cost rises as the list grows
- Email support on Free lasts only 60 days
- A/B testing is not on the Free plan
Moosend
- 30-day free trial with no credit card
- Unlimited email sends on paid plans
- Annual billing saves 20%
Trade-offs
- Price depends on contact count, so the figures here are for 500 contacts
- The free trial publishes only 1 workflow, 1 form and 1 landing page
- Transactional emails are an add-on on Moosend+