Klaviyo vs Mailjet
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Mailjet's cheapest paid plan is $9/mo, against $20/mo for Klaviyo.
- Fees: Klaviyo states none; Mailjet Quote for high-volume senders.
| Klaviyo | Mailjet | |
|---|---|---|
| Starting price | Free plan · from $20/mo | Free plan · from $9/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Email ($20/mo); Marketing ($90/mo) | Free ($0); Starter ($9/mo); Essential ($19/mo); Premium ($29/mo); Custom () |
| Fees | Not stated | Quote for high-volume senders |
| Best for | Ecommerce | Not stated |
| Key features | Email campaigns, signup forms and segmentation; 350+ integrations (Email and up); A/B testing (Email and up); Generative AI for subject lines, content, images and segments | Advanced email editor and templates; APIs, SMTP relay and webhooks on every plan; Form builder; Segmentation and AI-assisted content (Essential and up) |
| Checked on | 2026-10-01 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Klaviyo
- Free plan with 500 emails a month
- 350+ integrations
- A broad ecommerce toolset on the Marketing plan
Trade-offs
- Priced by active profiles, so cost rises as the list grows
- Email support on Free lasts only 60 days
- A/B testing is not on the Free plan
Mailjet
- Free plan with 6,000 emails a month
- APIs and SMTP relay on every plan, including Free
- Annual billing is 10% off
Trade-offs
- Free is limited to 200 emails a day and 1,000 contacts
- Automations and landing pages need Premium
- Essential and Premium both cap at 15,000 emails a month at the entry level
- Prices shown are for the entry email volume