Kit vs MailPoet
Both are in Newsletter platforms. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- MailPoet's cheapest paid plan is $8/mo, against $33/mo for Kit.
- Fees: Kit states none; MailPoet For 500 subscribers; you manage your own email sending, For 500 subscribers, For 500 subscribers per site.
| Kit | MailPoet | |
|---|---|---|
| Starting price | Free plan · from $33/mo | Free plan · from $8/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Free ($0); Creator ($33/mo annual, $390/yr); Pro ($66/mo annual, $790/yr) | Starter ($0); Creator ($8/mo); Business ($10/mo); Agency ($30/mo) |
| Fees | Not stated | For 500 subscribers; you manage your own email sending; For 500 subscribers; For 500 subscribers per site |
| Best for | Creators | Not stated |
| Key features | Unlimited landing pages, forms and email broadcasts; Audience tagging and segmentation; Sell digital products and subscriptions; Visual automations and email sequences (Creator and up) | Newsletters sent from your WordPress dashboard; Subscription forms; Email and ecommerce marketing for WooCommerce; Basic marketing automation (Starter), targeted automation (Business) |
| Checked on | 2026-10-02 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Kit
- Free for up to 10,000 subscribers
- 14-day free trial with no card
- Free migrations
- Unlimited users on Pro
Trade-offs
- Visual automations need Creator ($33 a month billed yearly)
- Prices are for 1,000 subscribers and rise with list size
- Kit branding stays until Creator
MailPoet
- Free Starter plan for up to 500 subscribers
- Works inside WordPress and WooCommerce
- Yearly billing saves up to 15%
Trade-offs
- Starter is limited to 5,000 emails a month and shows MailPoet branding
- Segmentation and targeted automation need Business
- Priced by subscriber count, so cost rises with the list